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You can be great, and so can this company. You are the culture — your attitude, your optimism. We believe that everyone can make a difference — everyone can lead. Our companies make a difference, we believe that we can share our sport with everyone. Our team is our competitive advantage — together, we can do anything.


Individual and team success stems from hard work. Nothing happens without it. Our customers are counting on us. We get the job done, both as individuals and as a team. We default to action. We see a problem, propose a solution, and act. We openly discuss any opportunities to improve. We win when we act and hustle for our customers and teammates.


About the sport, the community, and our people. We are driven by results beyond business. We take care of our team, who take care of our customers, who take care of our company. It’s simple. We have our peoples’ backs. This allows our team to work with confidence, humility and stability. Then they can take care of our customers.


Our goal isn’t just to be a bigger business — but a better company. When we invest in our team, in sailing, in our vision — we can grow. We provide opportunities for our people to advance. Every single person has the ability to lead, and grow along with us.

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